Although household penetration remains moderate, the rapid growth in sales demonstrates strong expansion potential — and positions Quebec Duck as a strategic lever to increase average basket value, particularly during seasonal peaks.
The Quebec-raised and transformed Duck category acts as a true transaction builder. Retailers can leverage it to increase the average basket size in store.
By showcasing Duck raised and transformed locally, your banner also enhances its brand image through distinctive, innovative, and sophisticated offerings.
This category appeals to a curious and discerning clientele—consumers who are ready to invest in premium products. Their purchases often include complementary items, further increasing the value of the basket.
Quebec-raised and transformed Duck offers an exceptional quality-to-price ratio. Proudly local, it is raised by farmers who care deeply about animal welfare and who source their feed from Quebec grains.
It is therefore essential to position this category by highlighting its perceived value, especially when compared to other meats and poultry on the market.
Multi-unit price strategies such as “2 for $X” are often very effective, especially once shoppers are familiar with the product. Test these strategies carefully, ensuring retail prices remain accessible while always offering the option of buying a single unit at the same per-unit price.
It is also important to stimulate impulse purchases. Showcase attractive offers, while avoiding deep discounts that could harm profitability.
As a transaction builder, Quebec-raised and-transformed Duck deserves a strong presence in weekly flyers.
To maximize results:
Plan flyer features throughout the year to de-seasonalize the category and expand consumption occasions.
Deploy monthly or seasonal themes (BBQ season, back-to-school gourmet, sugaring-off season, etc.).
Reinforce visibility during key consumption peaks (Easter, Thanksgiving, Christmas, etc.).
Create new consumption moments outside of peak periods to drive trial and repeat purchases (e.g., “buy a second unit at discount”, discovery offers, etc.).
Highlight the strengths of Quebec-raised and -processed Duck — a product free of antibiotics and steroids, grain-fed, and proudly 100% local. This local identity is a powerful promotional lever.
Shoppers are looking for meal solutions and recipes that are simple, tasty, and practical. Cross-promotions that pair Quebec Duck with complementary products fit perfectly within this trend.
Versatile and flavourful, duck pairs well with a wide range of products: wines, side dishes, sauces, or other local specialties. These combinations open the door to inspiring and attractive cross-promotional opportunities that enrich the in-store experience and drive purchases.
For example, wine-and-duck pairings are an easy-to-implement idea that can also indirectly stimulate combined purchases and increase basket size.
